a design advocacy studio dedicated to the pursuit of transformative interior design.
we are
Rooted in philosophy, psychology + humanity, we work with small businesses to define a clear path for transitioning your space. Our unique and effective process allows us to define your real estate needs, business goals, + design style, while translating your brand into the built environment.
ioana popescu
co-founder | principAL
she/her
Over the years, I’ve had the opportunity to work with both corporate and residential clients, bringing a unique point of view and experience from one to the other.
Interior design is an amalgamation of dreams, hopes, needs, what is possible, and what is pragmatic. As a designer, l have the privilege of taking all these ingredients and translating them into a vision for each unique client, providing a space where they can thrive, grow, find comfort and inspiration, guiding them through this process, from the first spark of an idea to the final touches of the project.
It is a challenging and creative process I meet with my love of design, people, collaboration, and innovative problem-solving.
kRISTA SAMMONS
co-founder | principAL ncidq | iida
she/her
Design is the art of merging form & function - a collaboration of head & heart.
Throughout my 20+ years as a designer + strategist, I have been able to intuit client needs and create spaces that reflect who they are. My international & domestic experience comprises concept development, helping leaders define their vision and strategic approach, and giving a voice to those who inhabit spaces the most- the user. My understanding of psychology, strategy, branding, as well as design, provides unique and innovative insights into the creative process.
Design is truly an important responsibility- one that should improve the lives of those within it.